AQUOS LCD TV

厚いガラスで出来たブラウン管テレビが、液晶の登場によって数分の一の厚みと軽さを実現。デザインの力で劇的な変化を遂げた。「新しい家庭用テレビを身近な存在に」というテーマで、当時のハイテクノロジーを具現化する改革に携わることになった1999年、世界で通用する新しい日本のテレビ像を目指した。

CRT TVs made of thick glass became a fraction of the thickness and lightness of their predecessors with the advent of LCDs. The power of design brought about dramatic changes. In 1999, when I became involved in reforms that embodied the high technology of the time under the theme of "making new home-use TVs accessible," I set my sights on a new image of Japanese TVs that would be accepted around the world.